Director of Digital Strategy (Freelance to Hire)
Remote
Full Time
Manager/Supervisor
About Heller, Inc.
Heller is the agency with HEART. We are a growing pharmaceutical and medical device marketing agency employing virtually across the US. We are a fully remote company in search of the brightest minds in marketing! We work closely with a number of clients that span a broad range of specialties, including ophthalmology, dermatology, aesthetics, oncology, rheumatology and more. We pride ourselves on delivering extraordinary creative campaigns that our agency, our clients, and their audiences can all rally behind. We offer a competitive benefits package as well as an employee-driven approach to culture, attitude, and accountability rooted in integrity and corporate transparency. Heller is founded on 3 main principles: Do great work; be great to work with; and bold hearts come first. Learn more about Heller at: http://www.helleragency.com or visit us on LinkedIn: https://www.linkedin.com/company/hellerinc/.
Title: Director, Digital Strategy
Reports to: VP, Client Partnerships
Position Summary:
The Director of Digital Strategy serves as a key leader within Heller’s strategic organization responsible for defining and driving the agency’s digital vision across our portfolio of healthcare and life sciences clients.
This individual will lead multi-disciplinary teams in creating omnichannel engagement strategies that seamlessly integrate paid, owned, and earned media to deliver measurable business impact. They will bring a deep understanding of digital ecosystems from CRM and marketing automation to web, search, and social while championing a culture of data-driven insight, innovation, and continuous optimization.
The ideal candidate will have a proven record of leading digital transformation efforts, crafting cross-channel roadmaps, and developing high-performing teams. Combining analytical prowess with creative flair to achieve optimal ROI. Experience in pharma/healthcare marketing, including DTC and HCP engagement, is essential.
Employment Type:
This position begins as a freelance, part-time role (15–20 hours per week) with the opportunity to transition to a full-time employee position starting in Q1 2026. We are seeking candidates who are excited about growing with the role and the company.
Additional Details for Freelance-to-Hire:
That Extra Little Bit That Makes You Look Twice:
Competitive Compensation
Immediate 401k matching and 100% paid healthcare benefits
Generous PTO package, 11 observed holidays, and 12-weeks paid Parental leave
Full-time remote position
Flexible Schedules
Strong company culture
Fun virtual office environment & annual in-person company retreat
What Makes Us Look Twice:
Thrive in an environment of autonomy and trust.
Are excited about finding fresh solutions to age-old challenges.
Appreciate wit, spirited banter, and camaraderie between like-minded souls.
Have spent enough time at companies to know what you don’t want and what you do.
Has a willingness to grow and learn
Is looking for a place to call home and grow.
If a freelance employee transitions to a full-time, regular position, the salary range for the Internal Digital Strategist role is $150,000 – $185,000, based on experience and qualifications.
Pay Transparency: The range above represents the low and high end of the base salary someone in this role may earn as an employee of Heller, Inc. in the United States. Salaries will vary based on various factors including but not limited to professional and academic experience, training, associated responsibilities, and other business and organizational needs. The range listed is just one component of our total compensation package for employees. Salary decisions are dependent on the circumstances of each hire.
Heller is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment and compensated fairly without regard to race, color, religion, sex, national origin, age, disability, sexual orientation, pregnancy status, marital status, military or protected veteran status, genetics, or any other characteristic protected by law. This position is not restricted solely to the responsibilities listed above, and the scope and responsibilities are subject to change. A pre-employment background check is required as a condition of employment.
Heller is the agency with HEART. We are a growing pharmaceutical and medical device marketing agency employing virtually across the US. We are a fully remote company in search of the brightest minds in marketing! We work closely with a number of clients that span a broad range of specialties, including ophthalmology, dermatology, aesthetics, oncology, rheumatology and more. We pride ourselves on delivering extraordinary creative campaigns that our agency, our clients, and their audiences can all rally behind. We offer a competitive benefits package as well as an employee-driven approach to culture, attitude, and accountability rooted in integrity and corporate transparency. Heller is founded on 3 main principles: Do great work; be great to work with; and bold hearts come first. Learn more about Heller at: http://www.helleragency.com or visit us on LinkedIn: https://www.linkedin.com/company/hellerinc/.
Title: Director, Digital Strategy
Reports to: VP, Client Partnerships
Position Summary:
The Director of Digital Strategy serves as a key leader within Heller’s strategic organization responsible for defining and driving the agency’s digital vision across our portfolio of healthcare and life sciences clients.
This individual will lead multi-disciplinary teams in creating omnichannel engagement strategies that seamlessly integrate paid, owned, and earned media to deliver measurable business impact. They will bring a deep understanding of digital ecosystems from CRM and marketing automation to web, search, and social while championing a culture of data-driven insight, innovation, and continuous optimization.
The ideal candidate will have a proven record of leading digital transformation efforts, crafting cross-channel roadmaps, and developing high-performing teams. Combining analytical prowess with creative flair to achieve optimal ROI. Experience in pharma/healthcare marketing, including DTC and HCP engagement, is essential.
Employment Type:
This position begins as a freelance, part-time role (15–20 hours per week) with the opportunity to transition to a full-time employee position starting in Q1 2026. We are seeking candidates who are excited about growing with the role and the company.
Additional Details for Freelance-to-Hire:
- Flexibility in hours to accommodate freelance commitments while aligning with key deadlines and meetings.
- Opportunity to collaborate with a dynamic team and contribute meaningfully, even in a part-time capacity.
- Comprehensive onboarding and training provided to ensure a seamless transition to full-time in Q1.
- Define and evolve Heller’s digital and omnichannel strategy framework across clients and new business efforts.
- Partner with account, creative, scientific, and data teams to translate brand goals into actionable digital roadmaps and measurable KPIs.
- Lead integrated digital initiatives spanning CRM, SEM, SEO, paid and organic social, UX optimization, marketing automation, and analytics.
- Serve as a strategic advisor to clients, providing thoughtful leadership on digital innovation, channel optimization, and emerging trends.
- Strategic guidance and direction will include CRM campaigns, websites, banners, emails, social and other digital mediums.
- Partner with cross functional teams to implement strategies to guide creative development, produce high-impact content and campaign elements.
- Conduct A/B testing, report on campaign performance, and implement adjustments to optimize outcomes.
- Identify and pursue digital growth opportunities, expanding client relationships through strategic recommendations and proactive insights.
- Present strategies and performance narratives that clearly articulate value and ROI, tailoring communications to executive-level audiences.
- Monitor cultural and category trends to inform actionable strategies and inspire creative solutions.
- Support social media strategy and execution, including social creative best practices, profile creation, and platform coordination.
- Help develop digital project briefs focused on customer-centric, omnichannel experiences personalized by audience segments.
- Evaluate new technologies, tools, and partnerships to enhance Heller’s digital offerings and operational efficiency
- Ensure all digital initiatives align with client goals, category dynamics, and customer behaviors.
- Thrive in a fast paced, results-oriented environment. Maintain a growth mindset and stay current on emerging technologies and trends.
- Contribute to departmental strategies, road maps, and best practices.
- Influence stakeholders and foster collaboration across teams.
- Deliver engaging presentations and build strong interpersonal connections.
- Uphold company's principles and ethics daily.
- Celebrate team members' talents and foster inclusivity.
- Respond thoughtfully to feedback and challenges.
- Champion change initiatives and process improvements.
- Communicate effectively and appropriately with colleagues, clients, and leadership.
- Bachelor’s degree in a related field.
- 9+ years of digital marketing experience, including at least 5 years in a strategic leadership role (Director level or higher).
- Deep understanding of the pharmaceutical, biotech, or healthcare industry, including experience navigating MLR/OPDP or similar regulatory environments.
- Proven track record leading omnichannel strategy across CRM, web, paid media, social, search, and content ecosystems.
- Expertise with digital platforms and tools (Google Ads, LinkedIn Campaign Manager, HubSpot, Salesforce Marketing Cloud, GA4, SEMrush, Sprout Social, etc.).
- Strong analytical acumen with the ability to translate complex data into actionable insights and business recommendations.
- Is creative, results-driven, and able to thrive in a fast-paced and dynamic environment.
- Proven leadership in managing complex, cross-functional projects.
- Exceptional planning, workload management, and prioritization skills.
- Strong verbal, written, and organizational skills.
- Proficient in productivity and communications tools (e.g., Microsoft Office 365 [i.e., cloud-based Word/Excel/PowerPoint files], Google Docs, Google Slides, CRM, Smartsheet, SharePoint, Ziflow, etc.).
- Analytical mindset with expertise in campaign setup, segmentation, QA, A/B testing, and reporting.
- Collaborative, self-motivated, and eager to embrace continuous learning.
- Ability to translate data into actionable insights and clear recommendations.
That Extra Little Bit That Makes You Look Twice:
Competitive Compensation
Immediate 401k matching and 100% paid healthcare benefits
Generous PTO package, 11 observed holidays, and 12-weeks paid Parental leave
Full-time remote position
Flexible Schedules
Strong company culture
Fun virtual office environment & annual in-person company retreat
What Makes Us Look Twice:
Thrive in an environment of autonomy and trust.
Are excited about finding fresh solutions to age-old challenges.
Appreciate wit, spirited banter, and camaraderie between like-minded souls.
Have spent enough time at companies to know what you don’t want and what you do.
Has a willingness to grow and learn
Is looking for a place to call home and grow.
If a freelance employee transitions to a full-time, regular position, the salary range for the Internal Digital Strategist role is $150,000 – $185,000, based on experience and qualifications.
Pay Transparency: The range above represents the low and high end of the base salary someone in this role may earn as an employee of Heller, Inc. in the United States. Salaries will vary based on various factors including but not limited to professional and academic experience, training, associated responsibilities, and other business and organizational needs. The range listed is just one component of our total compensation package for employees. Salary decisions are dependent on the circumstances of each hire.
Heller is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment and compensated fairly without regard to race, color, religion, sex, national origin, age, disability, sexual orientation, pregnancy status, marital status, military or protected veteran status, genetics, or any other characteristic protected by law. This position is not restricted solely to the responsibilities listed above, and the scope and responsibilities are subject to change. A pre-employment background check is required as a condition of employment.
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